Leadership TEAM

We’re digital innovators with 30+ years’ experience transforming entertainment through technology. We built the first movie website (Stargate), debuted the first digital theatrical release with a technology partnership between Microsoft, Artisan and BMW Films, and pioneered transmedia marketing with the first and most successful viral campaign ever (The Blair Witch Project). The TREETI team includes award-winning experience designers, full stack developers, creative marketers—all with successful start-up experience.

Amorette Jones

 

Founder & CEO

Over the past three decades, Jones has earned a reputation as a digital innovator. As a veteran studio executive and entrepreneur, she has built an impressive list of “firsts,” using digital technology to transform how content is created, distributed, and marketed to a global audience.

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Thomas Lakeman

 

SVP Product Experience

A pioneer in experience design and digital storytelling, Lakeman launched Universal Pictures on the Web before co-founding Digital Planet, southern California's first digital agency. He was the creator of Madeleine's Mind, the world’s first animated Web series.

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Tom Roach

 

Chief Technical Officer

Tom oversees TREETI’s platform development. As a senior technology executive, he led the digital transformation of Warner Bros. and 20th Century Fox. In 2016, he was a finalist for the LA Business Journal’s CIO of the Year Award.

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Jessica Dally

 

VP Technology

Jessica leads development of TREETI’s platform and I.P., drawing on ten years’ experience in product strategy and technical planning for Best Buy, Sony Pictures Entertainment, Disney Consumer Products, and new media startups.

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1994

World's First Film Dedicated Website

STARGATE

1998

World's First

Digitally Projected Runway Show​

VIKTOR & ROLF

1999

World's First

Viral Campaign for Film

THE BLAIR WITCH PROJECT

2002

World's First

Digitally Projected Movie

STANDING IN THE SHADOWS OF MOTOWN

2016

World's FirstSocial Cinema Program

 

(QIHOO 360)